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In marketing a business, most firms would certainly rely on the power of mass media. Mass media in the form of television, radio, newspapers and magazines are considered powerful in awakening the minds of millions of people at the same time. Furthermore, it can promise any advertiser a brisk effect because it has a wider scope. Indeed, mass media is stuck in our pop culture and our stream of consciousness. It is dynamic and it never fails to make us giggle, weep and scream. These are the primary bases why most corporations are successful.

Nonetheless, not every firm can afford to pay for 30 seconds of airtime on TV or even a full page ad on a glossy magazine. The good thing marketing products or promotional materials exist to fulfill the need of micro entrepreneurs when it comes to brand building. But there is a lot of choice! To help you pick the appropriate marketing product and optimize your brand promotion here are three of the most popular marketing items that you can utilize.

Promotional Pens and Writing Materials

These marketing products will not break the bank. You will find that pens, pencils and other writing instruments are very affordable. Pens are considered as a universal gift. They are usually spotted in most trade fairs, promotional occasions and product launch. It is a type of marketing product that can be handed in a wide range of demographics. There are pens that are well-suited for the regular workers and there are variants that are fit for executive. Undeniably, you can never go wring with promotional pens.

Promotional Apparel

This type of marketing material is very versatile. It is capable of reaching diverse markets segments. You can just let your staff sport them and you have your brand rolling in the consciousness of potential customers. Moreover, promotional t-shirts can be sported in events like meeting, company outing, conventions and team building. You can also give it in trade fairs. This will surely draw more traffic in your booth knowing the fact that logo apparel like t-shirt is our major commodity.

Promotional Mugs and Drinkware

A mug is a nice marketing giveaway. It appeals to almost everyone. A logo imprinted coffee mug is a staple in most office desk. One of the bases why this class of promotional material appeals to more professionals is its efficiency. Undoubtedly, everybody can count on a coffee mug in drowsy office moments.